This is a couple of days old but I’ve been a wee bit busy lately.
Victorian Target stores are leading the charge in Australia for the sexualisation of young girls, by selling padded bra and pant sets to children as young as six. This disgusts me in so many ways.
Tiny matching lingerie sets of lacy bras and knickers in many children’s brands including Bratz, Saddle Club and Barbie, have hit the shelves aimed at girls who are barely old enough for school.
The Bratz padded “bralettes” (pictured below) were among 30 different styles in the stores and, I haven’t been to target in a while but I’d say they probably feature in stores throughout Australia.
The Bratz distributor Funtastic had this to say about the underwear:
“The idea of the padding is for girls to be discreet as they develop,” a spokeswoman said.
“It is more about hiding what you have got than showing it off. It is certainly not there to make children look like they have breasts.”
I don’t know exactly what they think a six-year-old has got to be discrete about. And for those who are older- giving young girls the message that they should be ashamed about developing into an adolescent is not a good message to be putting across in any case.
And, I call bullshit.
“It is more about hiding what you have got than showing it off.” The rest of their products are promoting exactly this sexualisation of children.
This range of Bratz Babyz dolls leaves me a bit speechless:
What the hell is that?! I don’t get why anyone thought dressing up children’s toys like prostitutes, especially when said toys are toy babies, was a good idea. I’m seriously baffled. Apparently these baby prostitutes feature “milk bottles hanging off chains strapped to their legs.”
“Childhood experts” have slammed the dolls as verging on child pornography and I can’t say I disagree. Even though, the dolls aren’t real, it exposes children to sexualisation as far as the influences it has on them and how they develop their ideas about who they’re supposed to be, how they’re supposed to act, dress and form their identities.
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